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Nutri Pure Beverages, Inc. (Pink Sheets: NBVG) is focused on growth and diversification in the healthy food / healthy water industries. NutriPure currently owns two wholly-owned subsidiaries, XND Technologies, Inc. and Inka Grill Franchise Systems. |
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Beverages’ subsidiary XND Technologies, Inc. is bringing to market a complete line of nutrient-enhanced bottled water products under the NU2O label. XND has a strong management team in place, headed by Founder and CEO Steve Nickolas, a veteran of 30 years experience in the water business. Nu2O products will be the first and only premium nutrient-enhanced bottled water products to be produced using a revolutionary cold-filling process that enables the adding of organic nutrients while retaining the appearance and taste of pure water. This concept is unique because no other producer adds organic nutrients without also adding masking flavors, colors or sweeteners. Nutripure’s products will contain no calories, no carbohydrates, no colors and most importantly, no flavors other than pure water. NutriPure’s patented cold-fill process gives the company two huge marketing advantages over its competitors. First, this process costs 30% less than the standard hot-fill process, which translates directly to greater bottom line profits. Cold-filling also enhances the bioavailability of the ingredients, prevents biodegradation, and allows beverages to be bottled at neutral pH, thereby creating a more healthful product without altering the taste of the water.
Nutri Pure Beverage subsidiary Inka Grill Franchise Systems (“IGFS”) owns the nationwide franchising rights to the Inka Grill restaurant, recipes and products, and an agreement is already in place with a major franchising firm to take the concept nationwide and eventually worldwide. Inka Grill is a highly successful chain of Peruvian restaurants in Southern California with a well-deserved reputation for serving up the ultimate Peruvian food experience. Peruvian cuisine is growing very rapidly in popularity because it has enormous appeal to both “foodies” and to those seeking healthier and more nutritious restaurant alternatives. Adventurous eaters are attracted to the unique combinations of flavors and fragrances that set Peruvian food apart as a distinguishable yet approachable alternative to more standard food choices, while those who are more health-conscious are drawn to its combination of fresh and nutritional ingredients with healthy spices and herbs.Bing Alabanza, VP Business Development of Healthy Coffee USA, added: "This new facility will enable us to handle our projected seven figure per month sales by November 2010. It also serves as a blueprint for our international offices."
